Geography-Way-In Consultation

Consultation Objectives

The Geography tab, located in the top menu on the Statistics Canada website, enables users to search for data by geographic region or area. Statistics Canada is re-designing the current page as a web portal, to help Canadians discover and use data, related products, and reference materials.

Statistics Canada held consultations with geography data users to seek input on the proposed redesign and ensure that the redesign meets users' needs.

Consultation Methodology

Statistics Canada conducted virtual group discussions in both official languages with participants from across the country. Participants were asked to complete a series of tasks and provide feedback on the redesigned web portal.

How to get involved

Individuals who wished to obtain more information on the consultation contacted us by email at statcan.consultations@statcan.gc.ca.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the agency is protected by the Privacy Act. For more information on Statistics Canada's privacy policies, please consult the privacy notice.

Results

Participants liked the following aspects of the new Geography page:

• Updated thematic structure and layout.
• Inclusion of a data dictionary.
• Useful mapping and visualization features.

Participants suggested improvements on the following aspects of the Geography page:

• Simplify terminology to suit a broader audience.
• Give interactive mapping tools, such as the GeoSearch page, more visibility on the landing page.
• Include the Focus on Geography series.
• Update visuals with more descriptive images and a more modern colour palette.

After analysis, recommendations from the participants were incorporated in the newly launched Geography Portal. These include, but are not limited to:

• Reduce the number of clicks needed to access the “GeoSearch” function.
• Including new products, data and featured content in the “Features” carousel.
• Using more descriptive titles for products included in the carousel, and ensure that titles match throughout the page.
• Inclusion of additional links to interactive mapping products.