Statistics Canada's data products consultative engagement

Consultative engagement objectives

Statistics Canada is exploring the use of new tools to publish data stories in different formats at different times throughout the workday.

As Canada's national statistical agency, it is important that we continue to modernize the way we connect with Canadians and communicate data in an innovative and flexible manner.

How to get involved

This consultative engagement activity is now closed.

Statistics Canada is committed to respecting the privacy of participants. All personal information created, held or collected by the agency is protected by the Privacy Act. For more information on Statistics Canada's privacy policies, please consult the privacy notice.

Key findings derived from the results of this consultative engagement initiative

1. Data users who access information for work purposes are most active during the morning and throughout business hours.
2. Data users who access information for personal interest and student research are most active in the evening and overnight hours.  
3. Data tables are the most familiar Statistics Canada product among all user groups.  
4. Familiarity with the Eh Sayers podcast can be increased across all user groups.  
5. More than 50% of all user groups would prefer to have some sort of notification once new Statistics Canada products are released. However, most prefer email notifications over mobile app notifications.  
6. As students and the general public prefer visual information accessed throughout the day and are more likely to use the StatsCAN app, the app could be tailored to present visual data such as videos, infographics and data visualizations.
7. Text-based analyses, data availability announcements and in-depth analytical products, specifically those related to key economic indicators, should continue to be released at 8:30 a.m. on the Statistics Canada website. Data users should also receive an email notification once these types of products are available.

Statistics Canada thanks participants for their contributions to this consultative engagement initiative. Their insights will help guide the agency’s modernization efforts in publishing high-quality data and statistical information for all Canadians.