Introduction to Market Research (33220002)

This webinar will provide you with an overview of different Statistics Canada data sets you can access when conducting your market research. It will help you find information on the following 3 topics: getting to know your target market (demographic and household spending data, etc.), understanding your industry (industry classification, financial indicators, etc.) and finding trade data (import/export data, retail/wholesale trade, e-commerce, etc.).

English webinar:

French webinar: