Statistics Canada's Website Evaluation 2022

Consultation objective

In January and February 2022 Statistics Canada conducted its annual website evaluation by collecting feedback from visitors on a number of topics, including:

• satisfaction
• success in task completion

Methodology

A pop-up intercept was used from January 10 to February 4, 2022 to invite website users to complete a short questionnaire. In total, 10,188 visitors participated in the consultation.

Results

Overall satisfaction

In 2022, 73% of respondents expressed satisfaction with the Statistics Canada website, in line with 72% in 2021.

Information sought

The consultation revealed that 44% of visitors were looking for data and data tables on a specific topic; 12% came to fill out a survey; 7% wanted information on jobs or careers at Statistics Canada; 10% searched for studies, articles or publications on a specific topic; and 7% were looking for information on a specific location.

Frequency of visits

The results also disclosed that 26% of respondents were frequent visitors (visited the website six or more times in the last six months) and 74% of respondents were infrequent visitors (visited the website fewer than six times in the last six months).

Task completion success

The results from 2022 showed that 74% of respondents completed their task successfully.

Among successful respondents, 75% reported that finding information was easy and 81% reported that the information they found was easy to understand.

Frequent visitors indicated a higher success rate in completing their tasks (83%) than infrequent visitors (72%).

Among all visitors, the success level was highest for respondents looking for information in The Daily, at 92%.

How to get involved

This consultation is now closed, but individuals who wish to obtain more information or to take part in a future consultation project should contact Statistics Canada by sending an email to consultativeengagement-mobilisationconsultative@statcan.gc.ca.

Please note that Statistics Canada selects participants for each consultation to ensure feedback is sought from a representative sample of the target population. Not all applicants will be asked to participate in a given consultation.

Statistics Canada is committed to respecting the privacy of consultation participants. All personal information created, held or collected by the agency is kept strictly confidential; it is protected by the Privacy Act and the Statistics Act.

For more information on Statistics Canada's privacy policies, please consult the Privacy notice.

Statistics Canada thanks participants for their contribution to this consultation. Their insights guide the agency’s web development and ensure that the final products meet users’ needs.