2016 Census: Welcome to Canada - 150 years of immigration

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Archived information is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

Archived

This page has been archived on the Web.

Catalogue number: Catalogue number: 11-629-x

Issue number: 2017007

Release date: October 25, 2017
2016 Census: Welcome to Canada: 150 years of immigration - Transcript

Description of visuals

(The Statistics Canada symbol and Canada wordmark appear onscreen with the title: "2016 Census: Welcome to Canada: 150 years of immigration")

According to 2016 Census data, 7.5 million people born abroad reported coming to Canada through the immigration process, a proportion of more than 1 in 5 people.

(The 2016 Census logo rotates into view. Several dots fly out of the logo toward the right of the screen. The words "7.5 million people born abroad came through the immigration process" appear on screen. Human silhouettes emerge from the dots and walk between crowds of people holding Canadian flags toward a finish line banner with the words "Welcome to Canada!" Fireworks explode. The words "More than 1 in 5 people (21.9%)" appear on screen.)

This is close to the proportion of 22.3% observed in the 1921 Census, a record high since Canadian Confederation.

(A flag is held up from the crowd with the words "Proportion of 22.3% in the 1921 Census" on it. A second flag is raised, reading "A record high since Canadian Confederation.")

The 1871 Census enumerated approximately 600,000 foreign-born individuals (16.1% of the total population), the majority of whom were from the United Kingdom and Ireland, followed distantly by the United States, Germany and France.

(Curtains and a stage slide into view. A humanoid census survey wearing a hat with the words "1871 Census" on it walks onto the stage. The words "approximately 600,000 foreign-born individuals" appear on screen. Those words disappear, and a pie chart with the words "16.1% of the total population" appears on the left side of the screen. A humanoid United Kingdom flag walks on stage, followed by a four-leaf clover (representing Ireland), an American flag, a German flag and a French flag wearing a beret.)

At the beginning of the 20th century, Canada's borders expanded and the country encouraged an influx of immigrants to settle in the Prairies, British Columbia and the territories. As a result, the foreign-born population rose significantly—especially up to the beginning of World War I— to nearly 2 million people in 1921. At that time, immigrants were mostly from the British Isles, but the proportion of immigrants from other European countries—mainly Eastern Europe—rose, which altered the ethnocultural profile of various regions.

(A cloud of chalk dust reveals a professor standing in front of a blackboard. On the board, the words "Canada beginning of the 20th century" appear. A circle expands and reveals a map of Canada. Stick figures walk toward the map and build houses in the Prairies, British Columbia and the territories.)

(The map and houses disappear and are replaced by the words "Foreign-born population." An upward-pointing arrow grows above the words. The camera moves backwards and reveals barbed wire and a First World War helmet resting on a rifle. The camera quickly zooms in on the arrow and the words "2 million people in 1921" appear on top of it.)

(A hand unrolls a world map. A finger points to the British Isles, where the words "British Isles" appear. The finger then points to Eastern Europe on the map and the words "Eastern Europe" appear next to it. Arrows from both locations appear and point toward Canada. The hand rolls up the map.)

Immigration slowed between 1931 and 1945 due to the economic crisis of the 1930s and World War II.

(A man is seen sitting at a desk piled high with stacks of paper. The sign "Immigration Canada" can be seen on the wall behind him. Outside the window, days and seasons fly by. The piles of paper slowly disappear. The camera zooms in on the building inside a snow globe on the man's desk.)

Renewed economic activity and immigration marked the post-war period. Between 1945 and 1980, Canada welcomed many immigrants from Germany, the Netherlands, Italy and Greece, who settled primarily in Ontario, British Columbia and Quebec.

(The inside of the building is displayed on the screen. A power switch appears in front of a machine and a hand flicks it from "Off" to "On." The machine begins functioning.)

(The camera moves outside the building and the years "1945" and "1980" appear on screen separated by a horizontal line. A world map appears on screen. Germany, the Netherlands, Italy and Greece are highlighted and pop up from the map. The same happens to the Canadian provinces of Ontario, British Columbia and Quebec.)

Starting in the 1960s, various international events as well as changes to immigration policy, including the introduction of the points system, led to Canada opening its doors to more immigrants from other countries.

(An Immigration Canada building is seen on screen. An African woman is sitting at a desk writing a test. She then holds up a piece of paper with the words "Points system" and a score of 83.)

In 2016, immigrants had more than 200 places of birth. The majority of people who arrived between 2011 and 2016 (61.8%) were born in Asia, including the Middle East.

(Doors slide open to show a blue sky and clouds. Airplanes fly in front of the clouds revealing the words "2016" and "200 places of birth" on the clouds.)

(The camera zooms out to an air traffic control room. Three people are sitting in front of consoles, with two television screens to either side. On the left-hand television screens, the years "2011" and "2016" are written. On a right-hand television, the number "61.8%" appears. The year "2011" is then replaced by the words "Air Asia landing," and "2016" is replaced by "Air Middle East landing.")

The leading countries of birth of recent immigrants were the Philippines, India and China.

(The camera moves outside to the tarmac of the airport, where airplanes labelled "Philippines," "India" and "China" can be seen. Another airplane with the words "Middle East" lands on the left side of the screen.)

On account of the shift in the source countries of immigration, the composition of the population of each province and territory has become more diverse and has made Canada what it is today. To learn more about the 2016 Census results for your community, visit www.statcan.gc.ca/census.

(Silhouettes of people in a crowd appear on screen. They are waving flags from the United States, Syria, Iran, the Philippines, Pakistan, India and China. A big Canadian flag appears behind them all.)

(A laptop slides into view. The 2016 Census logo appears on the laptop screen, followed by the website address "www.statcan.gc.ca/census.")

(The slogan "Your census. Your neighbourhood. Your future." appears.)

(The Canada wordmark also appears.)

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Archived – A Statistics Canada Minute - Immigration and Diversity

Archived information

Archived information is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

Archived

This page has been archived on the Web.

Catalogue number: Catalogue number: 11-629-x

Issue number: 2015032

June 2015

A Statistics Canada Minute - Immigration and Diversity - Transcript

Description of visuals

(The title of the video "A Statistics Canada Minute – Immigration and Diversity", the Statistics Canada identifier and the Canada wordmark appear on the screen.)

(Speeded-up shots of crowds on busy streets.)

The face of the Canadian population is changing.

About 34 million people lived in Canada in 2011.

(Shots of people go off focus. The words "34 million" and "population in 2011" appear on the screen.)

7.5 million were born outside the country. That's more than 1 in 5 people.

(The words "7.5 million" are superimposed on a map of Canada, along with a graphic icon representing a baby. The text and icon move into open space to the right of the map. The whole image zooms out and goes off focus. Five black stick figure icons appear in the foreground and one and a half turn red.)

According to projections, and if current immigration levels continue, more than 25%, or 1 Canadian in 4 in 2031 could be born abroad.

(A big close-up of a pen on a Citizenship and Immigration Canada form. Next we see an image of a map of North America with four stick figure icons on Canada, three in black and three in red. The image zooms out to show a map of the world and the year"2031" appears on the screen, along with three arrows originating from different continents and converging on Canada.)

If we consider the Canadian-born children of immigrants these numbers become even more significant.

(Speeded-up, off-focus images of crowds of people walking, with two stick figure icon - a female and a male, and three baby icons with small Canadian flags superimposed on top.)

And according to projections, this proportion could increase to 47% by 2031. That's almost one Canadian in two that would either be born abroad or born in Canada from at least one parent born abroad.

(More off-focus background crowd shots, and in the foreground we see five stick figure icons, almost one half of them are coloured in red and the reminder in black. We see the numbers "47%" and "2031" on the screen. This dissolves into a white background with two large stick figure icons, one red, and one black, with the words "almost 1 Canadian in 2".)

An increasingly diverse society has a number of implications for Canada.

(We see a shot of a road with speeded-up traffic. The image dissolves into two flags fluttering in the wind, one a Canadian flag and the other one that says "Ottawa".)

Going forward, more people living in Canada will have family and other close connections in other countries, leading to more international exchanges and relationships.

(We see a paved bike path and the wheels of three bicycles rolling past. Next we see a speeded-up shot of people walking across a pedestrian plaza.)

The presence and influence of specific groups of the population is likely to increase;

(We see an ethnically-diverse group of people reflected in a glass door that bears the Canada wordmark.)

And more public debates on issues such as inclusion, multiculturalism,. cohesion and accommodations are likely to be heard.

(The camera pans across the Rideau Canal and presents a panoramic view of the parliament building complex in Ottawa.)

To know more about Canada visit us at statcan.gc.ca

(A white screen appears with the Statistics Canada identifier at the top left hand corner, and a hand holding a marker and a red checkmark at the opposite corner. Statistics Canada website address "www.statcan.gc.ca" is displayed in the centre of the screen.)

A Statistics Canada minute was made possible by

  • the Census of Canada,
  • the National Household Survey,
  • and the Population Estimates Program.

(Against the same background, we now see the following text: "A Statistics Canada minute was made possible by the Census of Canada, the National Household Survey and the Population Estimates Program".)

Statistics Canada: Serving Canada with high-quality statistical information that matters.

(The following text appears against the same background: "Serving Canada with high-quality statistical information that matters.")

(The image fades into the Canada wordmark against a black background.)

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Catalogue number: 11-629-X

Issue number: 2015031

Release date:
Archived – A Statistics Canada Minute - Regional Demography - Video transcript

Description of visuals

(The video title "A Statistics Canada Minute - Regional Demography", the Statistics Canada identifier and the Canada wordmark appear on the screen.)

(Cinematic shots of Canadians moving about)

National demographics can often mask major regional differences. For example, the rate of population growth in Canada remained quite stable over the last 20 years, averaging 1% growth per year.

(A blue map of Canada appears which is then populated with the percentage "+ 1%".)

But trends at the national level hide some striking regional differences.

(The map of Canada is populated with the names of the provinces and territories as well as the percentage changes of population for each of the provinces and territories. The percentage changes are: British Columbia, +1.1%, Alberta, +2.9%, Saskatchewan +1.7%, Manitoba +1.3%, Ontario +0.9%, Quebec +0.7%, New Brunswick -0.2%, Nova Scotia -0.03%, Prince Edward Island +0.5%, Newfoundland and Labrador -0.2%, Yukon +0.4%, Northwest Territories –0.5%, Nunavut +3.2%.)

Among provinces, the rate of growth was close to 3% in Alberta. In contrast, population declined in three Atlantic Provinces: New Brunswick, Nova Scotia and Newfoundland and Labrador.

(The camera zooms in on Alberta and then on the Atlantic Provinces.)

The rate of growth in Alberta in the last two years was among the highest in more than 30 years. If growth were to continue at this rate, the population of the province would double in about 25 years.

(The screen shows the map of Alberta on the left. On the right, there are animations representing persons of both genders and of different age groups under the two headings of 2011 and 2036.)

Low population growth is likely to continue in Atlantic Provinces.

(The camera zooms in on the Atlantic Provinces and the screen shows decreasing percentage changes of the population for Newfoundland and Labrador, New Brunswick and Nova Scotia.)

For the first time recently, some of these provinces registered negative natural increase, meaning that more deaths than births occurred in these provinces.

(The screen shows cinematic shots of people moving around. The text "Negative natural increase" then appears. The cinematic shots of people moving around fade out and are replaced with images of a graveyard and of a new-born baby.)

With population aging, the difference between deaths and births is likely to grow.

(The screen shows images of seniors reading books.)

Therefore, any future population growth which might take place would be most likely to come either from immigration or interprovincial migration.

(The screen shows faded-out cinematic shots of people moving around in the background. In the foreground, the words "Atlantic population growth? Immigration, Interprovincial migration" appear.)

In Quebec, Ontario and B.C., international migratory increase has been the key driver of population growth for some time.

(The screen shows the map of Canada and the words "International migratory increase". Animated images of a plane, a bus and a ship fly in from the right, the left and the bottom of the screen respectively. Animated persons appear on the maps of Quebec, Ontario and British Columbia, which are then replaced with black "+" signs.)

In recent years, international migration has become the key driver in of growth Manitoba and Saskatchewan as well.

(Animated persons appear on the maps of Manitoba and Saskatchewan, which are then replaced with red "+" signs.)

In Alberta, interprovincial migration, and natural and international migratory increases contributed equally to the province's growth.

(The screen shows the map of Canada and the words "interprovincial migration". The animated images of a baby, a ship, a bus and a plane appear on the left of the screen while several animated persons are shown to be moving to Alberta from others part of Canada. A black "+" sign is placed on Alberta on the map.)

However, in all provinces east of Saskatchewan, interprovincial migration had a negative impact on population growth.

(Red "-" signs are placed on Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador on the map.)

Finally, natural increase remained the key factor for population growth in Nunavut, which had the highest fertility in Canada at close to 3 children per woman.

(The screen shows a cinematic shot of a new-born baby, followed by that of young children and an adult woman playing with toy food.)

In the future, the differences among regions in the drivers of population growth may lead to more pronounced differences from one region to the next and to a different Canada.

(The screen shows the map of Canada with changing colours for the provinces and territories.)

Some regions will likely have higher ethnocultural diversity, while others might have a higher proportion of seniors.

(The screen shows the map of Canada on the left. British Columbia, Ontario and Quebec are highlighted in red, and the words "Ethnocultural diversity" appear on the right. When the words "Higher proportion of seniors" appear, the four Atlantic provinces are highlighted in green.)

The point is, contrasts in population growth and factors of growth can have many implications for Canadians:

(The map of Canada is enlarged.)

Shifts in political influence and interests,

(Within the map of Canada, there are cinematic shots of people casting votes at a voting place.)

Shifts in needs related to social programs and infrastructure,

(Within the map of Canada, there are cinematic shots of moving buses and cars as well as of young people walking on the sidewalk of a street.)

Shifts in labour force and economic dependencies.

(Within the map of Canada, there are cinematic shots of construction workers.)

Find out more about Canadian demography at statcan.gc.ca.

(A white screen appears with the Statistics Canada identifier at the top left hand corner, and a hand holding a marker and a red checkmark at the opposite corner. Statistics Canada website address www.statcan.gc.ca, appears in the middle of the screen.)

A Statistics Canada minute was made possible by:

  • the Census of Canada,
  • The 2011 National Household Survey,
  • and the Population Estimates Program

(Against the same background, we now see the text "A Statistics Canada minute was made possible by: the Census of Canada, the 2011 National Household Survey and the Population Estimates Program".)

Statistics Canada, serving Canada with high-quality statistical information that matters.

(The text "Serving Canada with high-quality statistical information that matters." now appears against the same background.)

(The image fades into the Canada wordmark against a black background.)

Fundamental Principles of Official Statistics

Serving Canadians

Catalogue number: Catalogue number: 11-629-x

Issue number: 2015001

Release date: January 15, 2014
Fundamental Principles of Official Statistics - Transcript

Serving Canadians: Description of visuals

Statistics Canada supports the vitality of our country's democracy.

We provide Canadians with relevant, objective information for making informed decisions.

We have endorsed the United Nations Fundamental Principles of Official Statistics to help meet our mandate.

(Ten black dots appear on white background.)

This is how we best serve Canadians.

These principles are applied to everything we do.

(Screen is half black, half white.)

1. We are impartial.

We publish relevant findings without fear or favour.

(White screen, black tie moving back and forth, being blown by the wind.)

2. We are professional.

(White screen, pile of balled up paper, one piece of paper is thrown on top of the pile and falls to the ground.)

We have rigorous quality assurance practices.

(Schematic-type illustration)

3. We are scientific.

We publish leading edge research and use state-of-the-art methodology in producing our data.

(Concentric circles, sound waves)

4. We are vocal.

We provide information on the use and interpretation of our statistics.

(Horizontal line bounces up and down)

5. We are flexible.

(Lines criss-cross the screen forming a triangle.)

We draw information from many sources.

(Dots within a square become x's)

6. We protect confidentiality.

(x's become black dots)

We operate in secure physical and digital environments.

(Computer code appears)

(Lines scroll across the screen
And then the lines get erased.)

7. We are transparent.

We fully disclose our methods and standards.

(A moving information highway appears)

8. We collaborate.

(Red Maple Leaf appears in the middle of the information highway.)

We collect and share data with our Canadian partners.

(Ladder going up to the right of the screen)

9. We promote efficiency.

We review and update our methods, processes and systems.

(Map of the world appears with lines moving across the screen to denote movement.)

10. We are global.

We cooperate with international partners.

Statistics guide our country.

These principles guide our organization.

Statistics Canada.

(The image fades into the Canada wordmark against a black background.)

 

The Fundamental Principles of Official Statistics were adopted by the United Nations Statistical Commission at its special session held from April 11 to 15, 1994.

Principle 1 - Official statistics provide an indispensable element in the information system of a democratic society, serving the Government, the economy and the public with data about the economic, demographic, social and environmental situation. To this end, official statistics that meet the test of practical utility are to be compiled and made available on an impartial basis by official statistical agencies to honour citizens' entitlement to public information.

Principle 2 - To retain trust in official statistics, the statistical agencies need to decide according to strictly professional considerations, including scientific principles and professional ethics, on the methods and procedures for the collection, processing, storage and presentation of statistical data.

Principle 3 - To facilitate a correct interpretation of the data, the statistical agencies are to present information according to scientific standards on the sources, methods and procedures of the statistics.

Principle 4 - The statistical agencies are entitled to comment on erroneous interpretation and misuse of statistics.

Principle 5 - Data for statistical purposes may be drawn from all types of sources, be they statistical surveys or administrative records. Statistical agencies are to choose the source with regard to quality, timeliness, costs and the burden on respondents.

Principle 6 - Individual data collected by statistical agencies for statistical compilation, whether they refer to natural or legal persons, are to be strictly confidential and used exclusively for statistical purposes.

Principle 7 - The laws, regulations and measures under which the statistical systems operate are to be made public.

Principle 8 - Coordination among statistical agencies within countries is essential to achieve consistency and efficiency in the statistical system.

Principle 9 - The use by statistical agencies in each country of international concepts, classifications and methods promotes the consistency and efficiency of statistical systems at all official levels.

Principle 10 - Bilateral and multilateral cooperation in statistics contributes to the improvement of systems of official statistics in all countries.

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Raison d'être, mandate and role: who we are and what we do

Raison d'être

Strong data and evidence are crucial to good decision making. All parts of society—governments, businesses and individuals—count on high-quality, timely and detailed statistics to make decisions. Among its many applications, statistical information is used to draw electoral boundaries, determine international tariffs, inform trade negotiations, analyze economic performance, select sites for schools and public transportation, and support immigration policies and programs.

Mandate and role

Statistics Canada produces data that help Canadians better understand their country—its population, resources, economy, society and culture. In Canada, providing statistics is a federal responsibility. As Canada's central statistical office, Statistics Canada is legislated to serve this function for the whole of Canada and each of the provinces and territories. The agency also conducts a census of the population and a census of agriculture every five years, providing a detailed picture of Canadian society. Statistics Canada operates under the authority of the Statistics Act and is committed to protecting the confidentiality of the information with which it is entrusted.

The agency promotes the quality and coherence of Canada's statistics through collaboration with international organizations, federal departments and agencies, and the provinces and territories. As a member of the United Nations Statistical Commission, the agency endorses the Fundamental Principles of Official Statistics, which help define what constitutes a good system of official statistics and what role that system should play in national governments.

Why do we conduct this survey?

The purpose of this survey is to collect information for producing national and provincial level estimates of potato production and value.

These estimates will be used to assess the economic health of the industry. Agricultural producers and industry analysts will work with this information to make production and marketing decisions, and government analysts will use it to develop agricultural policies in Canada.

Your information may also be used by Statistics Canada for other statistical and research purposes.

Your participation in this survey is required under the authority of the Statistics Act.

Other important information

Authorization to collect this information

Data are collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.

Confidentiality

By law, Statistics Canada is prohibited from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent, or as permitted by the Statistics Act. Statistics Canada will use the information from this survey for statistical purposes only.

Record linkages

To enhance the data from this survey and to reduce the reporting burden, Statistics Canada may combine the acquired data with information from other surveys or from administrative sources.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations.

Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician, specifying the organizations with which you do not want Statistics Canada to share your data and mailing it to the following address:

Chief Statistician of Canada
Statistics Canada
Attention of Director, Enterprise Statistics Division
150 Tunney's Pasture Driveway
Ottawa, Ontario
K1A 0T6

You may also contact us by email at statcan.esd-helpdesk-dse-bureaudedepannage.statcan@canada.ca or by fax at 613-951-6583.

For this survey, there is a Section 12 agreement with the Prince Edward Island Statistical agency.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Business or organization and contact information

1. Verify or provide the business or organization's legal and operating name and correct where needed.

Note: Legal name modifications should only be done to correct a spelling error or typo.

Note: Press the help button (?) for additional information.

Legal Name

The legal name is one recognized by law, thus it is the name liable for pursuit or for debts incurred by the business or organization. In the case of a corporation, it is the legal name as fixed by its charter or the statute by which the corporation was created.

Modifications to the legal name should only be done to correct a spelling error or typo.

To indicate a legal name of another legal entity you should instead indicate it in question 3 by selecting 'Not currently operational' and then choosing the applicable reason and providing the legal name of this other entity along with any other requested information.

Operating Name

The operating name is a name the business or organization is commonly known as if different from its legal name. The operating name is synonymous with trade name.

Legal name

Operating name (if applicable)

2. Verify or provide the contact information of the designated business or organization contact person for this questionnaire and correct where needed.

Note: The designated contact person is the person who should receive this questionnaire. The designated contact person may not always be the one who actually completes the questionnaire.

First name

Last name

Title

Preferred language of communication

  • English
  • French

Mailing address (number and street)

City

Province, territory or state

Postal code or ZIP code

Country

  • Canada
  • United States

Email address

Telephone number (including area code)

Example: 123-123-1212

Extension number (if applicable)

Fax number (including area code)

Example: 123-123-1212

3. Verify or provide the current operational status of the business or organization identified by the legal and operating name above.

  • Operational
  • Not currently operational
    Why is this business or organization not currently operational?
    • Seasonal operations
      • When did this business or organization close for the season?
        • Date
      • When does this business or organization expect to resume operations?
        • Date
    • Ceased operations
      • When did this business or organization cease operations?
        • Date
      • Why did this business or organization cease operations?
        • Bankruptcy
        • Liquidation
        • Dissolution
        • Other - Specify the other reasons for ceased operations
    • Sold operations
      • When was this business or organization sold?
        • Date
      • What is the legal name of the buyer?
    • Amalgamated with other businesses or organizations
      • When did this business or organization amalgamate?
        • Date
      • What is the legal name of the resulting or continuing business or organization?
      • What are the legal names of the other amalgamated businesses or organizations?
    • Temporarily inactive but will re-open
      • When did this business or organization become temporarily inactive?
        • Date
      • When does this business or organization expect to resume operations?
        • Date
      • Why is this business or organization temporarily inactive?
    • No longer operating due to other reasons
      • When did this business or organization cease operations?
        • Date
      • Why did this business or organization cease operations?

4. Verify or provide the current main activity of the business or organization identified by the legal and operating name above.

Note: The described activity was assigned using the North American Industry Classification System (NAICS).

Note: Press the help button (?) for additional information, including a detailed description of this activity complete with example activities and any applicable exclusions.

This question verifies the business or organization's current main activity as classified by the North American Industry Classification System (NAICS). The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States. Created against the background of the North American Free Trade Agreement, it is designed to provide common definitions of the industrial structure of the three countries and a common statistical framework to facilitate the analysis of the three economies. NAICS is based on supply-side or production-oriented principles, to ensure that industrial data, classified to NAICS, are suitable for the analysis of production-related issues such as industrial performance.

The target entity for which NAICS is designed are businesses and other organizations engaged in the production of goods and services. They include farms, incorporated and unincorporated businesses and government business enterprises. They also include government institutions and agencies engaged in the production of marketed and non-marketed services, as well as organizations such as professional associations and unions and charitable or non-profit organizations and the employees of households.

The associated NAICS should reflect those activities conducted by the business or organizational units targeted by this questionnaire only, as identified in the 'Answering this questionnaire' section and which can be identified by the specified legal and operating name. The main activity is the activity which most defines the targeted business or organization's main purpose or reason for existence. For a business or organization that is for-profit, it is normally the activity that generates the majority of the revenue for the entity.

The NAICS classification contains a limited number of activity classifications; the associated classification might be applicable for this business or organization even if it is not exactly how you would describe this business or organization's main activity.

Please note that any modifications to the main activity through your response to this question might not necessarily be reflected prior to the transmitting of subsequent questionnaires and as a result they may not contain this updated information.

The following is the detailed description including any applicable examples or exclusions for the classification currently associated with this business or organization.

Description and examples

  • This is the current main activity
  • This is not the current main activity

Provide a brief but precise description of this business or organization's main activity

e.g., breakfast cereal manufacturing, shoe store, software development

Main activity

5. You indicated that is not the current main activity.

Was this business or organization's main activity ever classified as: ?

  • Yes
    When did the main activity change?
    • Date
  • No

6. Search and select the industry classification code that best corresponds to this business or organization's main activity.

How to search:

  • if desired, you can filter the search results by first selecting this business or organization's activity sector
  • enter keywords or a brief description that best describes this business or organization main activity
  • press the Search button to search the database for an activity that best matches the keywords or description you provided
  • then select an activity from the list.

Select this business or organization's activity sector (optional)

  • Farming or logging operation
  • Construction company or general contractor
  • Manufacturer
  • Wholesaler
  • Retailer
  • Provider of passenger or freight transportation
  • Provider of investment, savings or insurance products
  • Real estate agency, real estate brokerage or leasing company
  • Provider of professional, scientific or technical services
  • Provider of health care or social services
  • Restaurant, bar, hotel, motel or other lodging establishment
  • Other sector

Enter keywords or a brief description, then press the Search button

7. You have indicated that the current main activity of this business or organization is:

Main activity

Are there any other activities that contribute significantly (at least 10%) to this business or organization's revenue?

  • Yes, there are other activities
    Provide a brief but precise description of this business or organization's secondary activity
  • No, that is the only significant activity

Provide a brief but precise description of this business or organization's secondary activity

e.g., breakfast cereal manufacturing, shoe store, software development

8. Approximately what percentage of this business or organization's revenue is generated by each of the following activities?

When precise figures are not available, provide your best estimates.

Approximately what percentage of this business or organization's revenue is generated by each of the following activities?
  Percentage of revenue
Main activity  
Secondary activity  
All other activities  
Total percentage  

Area planted and harvested

1. What was the total area of potatoes planted in (current year)

Report for the entire operation.

Report the area of potatoes planted on land owned or rented by all partners in the operation.

Planted area refers to an area of land that potatoes were planted on during the spring of the reference year.

Total area planted

Unit of measure

  • Acres
  • Hectares

2. What was the total area of potatoes harvested in (current year)

Report for the entire operation.

Report the area of potatoes harvested on land owned or rented by all partners in the operation.

Total area harvested

Unit of measure

  • Acres
  • Hectares

Yield or production

3. For the potatoes harvested in (current year) would you prefer to report the average yield or total production?

Yield is the measure of a crop produced from single unit of land area.

To calculate: yield = production / harvested area of land

For example, if you produced 2,500 cwt of potatoes on 10 acres of land, yield is 250 cwt per acre.

Production is the amount of crop produced from all harvested land area.

To calculate: production = yield * harvested area of land

For example, if you produced 250 cwt per acre of potatoes and harvested 10 acres, production would be 2,500 cwt.

  • Average yield
  • Total production

Average field run yield

4. What was the average field run yield of harvested potatoes?

Report yield based on the harvested area only.

Include all harvested potatoes, not just the marketable yield.

Average yield

Unit of measure per

  • Metric tonnes
  • Hundredweight (cwt)
  • Imperial tons
  • Barrels (165 pounds)
  • Pounds

Total field run production

5. What was the total field run production of harvested potatoes?

Report the total production for the operation.

Include all harvested potatoes, not just the marketable production.

Total production

Unit of measure

  • Metric tonnes
  • Hundredweight (cwt)
  • Imperial tons
  • Barrels (165 pounds)
  • Pounds
  • 10 pound bag
  • 25 pound bag
  • 50 pound bag
  • 75 pound bag
  • Kilograms

Harvested crop grade

6. What percentage of your harvested crop do you expect to make grade?

Report the percentage that you expect to make grade for table, seed or processing as defined by the grading standard of the Canadian Food

Inspection Agency, your provincial grading standards or your processor.

Of the potatoes that were stored, the percentage that will be marketable are considered to 'make grade'.

For example: 100 pounds of potatoes were stored, however, only 90% of the potatoes will be marketable/make grade.

Report: 90%

Percentage

Agricultural production

7. Which of the following agricultural products are currently being produced on this operation?

Select all that apply.

  • Field crops
  • Hay
  • Summerfallow
  • Potatoes
  • Fruit, berries and nuts
  • Vegetables
  • Sod
  • Nursery products
  • Greenhouse products
  • Cattle or calves
  • Include beef or dairy.
  • Pigs
  • Sheep and lambs
  • Mink
  • Fox
  • Hens and chickens
  • Turkeys
  • Maple taps
  • Honey bees
  • Mushrooms
  • Other - Specify agricultural products:
  • Not producing agricultural products

Area in crops

8. What area of this operation is used for the following crops?

Report the areas only once, even if used for more than one crop type.

Exclude land used by others.

What area of this operation is used for the following crops?
  Area Unit of measure
Field crops    
Hay    
Summerfallow    
Potatoes    
Fruit, berries and nuts    
Vegetables    
Sod    
Nursery products    
List of unit measures
  • Acres
  • Hectares
  • Arpents

Greenhouse area

9. What is the total area under glass, plastic or other protection used for growing plants?

Total area

Unit of measure

  • square feet
  • square metres

Livestock (excluding birds)

10. How many of the following animals are on this operation?

Report all animals on this operation, regardless of ownership, including those that are boarded, custom-fed or fed under contract.

Include all animals kept by this operation, regardless of ownership, that are pastured on a community pasture, grazing co-op or public land.

Exclude animals owned but kept on a farm, ranch or feedlot operated by someone else.

How many of the following animals are on this operation?
  Number
Cattle and calves  
Pigs  
Sheep and lambs  
Mink  
Fox  

Birds

11. How many of the following birds are on this operation?

Report all poultry on this operation, regardless of ownership, including those grown under contract.

Include poultry for sale and poultry for personal use.

Exclude poultry owned but kept on an operation operated by someone else.

Report all poultry on this operation, regardless of ownership, including those grown under contract
  Number
Hens and chickens  
Turkeys  

Maple taps

12. What was the total number of taps made on maple trees last spring?

Total number of taps

Honey bees

13. How many live colonies of honey bees (used for honey production or pollination) are owned by this operation?

Include bees owned, regardless of location.

Number of colonies

Mushrooms

14. What is the total mushroom growing area (standing footage) on this operation?

Include mushrooms grown using beds, trays, tunnels or logs.

Total area

Unit of measure

  • square feet
  • square metres

Changes or events

1. Indicate any changes or events that affected the reported values for this business or organization, compared with the last reporting period.

Select all that apply.

  • Strike or lock-out
  • Exchange rate impact
  • Price changes in goods or services sold
  • Contracting out
  • Organizational change
  • Price changes in labour or raw materials
  • Natural disaster
  • Recession
  • Change in product line
  • Sold business or business units
  • Expansion
  • New or lost contract
  • Plant closures
  • Acquisition of business or business units
  • Other - Specify the other changes or events:
  • No changes or events

Contact person

1. Statistics Canada may need to contact the person who completed this questionnaire for further information.

Is Provided Given Names, Provided Family Name the best person to contact?

  • Yes
  • No

Who is the best person to contact about this questionnaire?

First name:

Last name:

Title:

Email address:

Telephone number (including area code):

Extension number (if applicable):

Fax number (including area code):

Feedback

1. How long did it take to complete this questionnaire?

Include the time spent gathering the necessary information.

Hours:

Minutes:

2. Do you have any comments about this questionnaire?

Retail Trade Survey (monthly): CVs for total sales by geography – August 2021

CVs for Total sales by geography
This table displays the results of Retail Trade Survey (monthly): CVs for total sales by geography – August 2021. The information is grouped by Geography (appearing as row headers), Month and Percent (appearing as column headers)
Geography Month
202108
%
Canada 0.6
Newfoundland and Labrador 1.3
Prince Edward Island 1.0
Nova Scotia 1.8
New Brunswick 2.1
Quebec  1.2
Ontario 1.2
Manitoba 1.1
Saskatchewan 2.4
Alberta 1.0
British Columbia 1.3
Yukon Territory 2.1
Northwest Territories 0.8
Nunavut 1.3

Supplement to Statistics Canada's Generic Privacy Impact Assessment related to the Pilot Study on Everyday Well-Being

Date: September 2021

Program manager:

  • Director, Centre for Social Data Integration and Development
  • Director General, Social Data Insights, Integration and Innovation

Reference to Personal Information Bank (PIB)

Personal information collected through the Pilot Study on Everyday Well-being using the Experience Sampling Method is described in Statistics Canada's "Special Surveys" Personal Information Bank. The Personal Information Bank refers to information collected through Statistics Canada's ad hoc surveys, which do not form part of the regular survey taking activity of the Agency. They cover a variety of socio-economic topics including health, housing, labour market, education and literacy, as well as demographic data.

The "Special Surveys" Personal Information Bank (Bank number: StatCan PPU 026) is published on the Statistics Canada website under the latest Information about Programs and Information Holdings chapter.

Description of statistical activity

In partnership with Canadian Heritage and the Canada Council for the Arts, Statistics CanadaFootnote 1 is conducting, under the authority of the Statistics Act , a voluntary pilot study on well-being using a short-term longitudinal collection method entitled "Experience Sampling Method" (ESM). ESM is a data collection technique where respondents are prompted to respond to a questionnaire multiple times throughout the day, and typically for multiple days. This allows for the collection of in-the-moment data on the activities of participants. It is used to measure what people do, feel and think during their daily lives. The use of the ESM for the Pilot Study on Everyday Well-being will allow respondents to provide their subjective assessment of their own well-being in real-time rather than retrospectively, and will facilitate the measurement of the effect on well-being of participation in various activities, particularly culture activities, which is the main focus of this pilot.

While ESM was developed in the 1990s, and was included in the Organisation for Economic Co-operation and Development's (OECD) 2013 Guidelines for Measuring Subjective Well-Being as a gold standard for measuring affective components of personal well-being, costs and logistical challenges have prevented its widespread use. To address this impediment, Statistics Canada has developed a mobile application (called Vitali-T-Stat) that will prompt respondents and direct them to Statistics Canada's secure collection infrastructure and the Pilot Study on Everyday Well-being questionnaire. The mobile application will not be collecting any personal information itself. It will only provide respondents with information on the study and will allow them to customize the prompting settings, such as the number of daily-prompts they wish to receive and the time of day when these prompts are sent. They can also choose to opt-out of the study at any time. The risks associated with the mobile application have been assessed in a specific Privacy Impact Assessment (PIA).

This pilot study is comprised of two phases. The first phase is a test of the questionnaire and application with 100 employees of Statistics Canada, Canadian Heritage and the Canada Council for the Arts. Employees will voluntarily provide their e-mail accounts associated with their personal devices and will then receive an official invitation from Statistics Canada to test the questionnaire and application for seven days. At the end they will be asked to answer a short set of feedback questions. Answers to these feedback questions will inform final improvements to the questionnaire and application before the second phase.

The second phase is a pilot collection, where voluntary participation will be sought in three ways. First, Statistics Canada will send an invitation letter, including a secure access code (see Appendix A) to respondents from a probabilistic sample. This letter will contain instructions for downloading the application and will include a brochure about the study and the mobile application (see Appendix B). Second, a two-pronged crowdsourcing campaign will start two weeks after the probabilistic sample receives their invitations. Electronic outreach materials and messages prepared by Statistics Canada will be forwarded by Canadian Heritage and the Canada Council for the Arts via e-mail to a range of organizations from the culture sector; these will include a common code indicating the invitation was sent from the culture sector (see Appendix C). The general public will also be invited to participate via a Statistics Canada outreach and social media campaign, without any codes. Respondents will be informed that entering a code is optional and that it will serve to assess response rates for the different types of invitations. The code will not identify specific individuals, only the collection group. This will allow Statistics Canada to better understand which invitation method to participate in this type of survey is more efficient.

If they choose to participate in the survey, respondents will be instructed to download the app from Google Play or the Apple Store, select "Start" then read the Terms and Conditions of the survey. If they accept the Terms and Conditions, participants will be directed to the survey questionnaire housed on Statistics Canada's secure anonymous collection portal. Respondents will be informed that they can stop participating in the survey or remove the app from their mobile devices at any time, and they will be provided with instructions on how to do so. This information will be included in the invitation letter and accompanying brochure and will be available on Statistics Canada's website.

Once they have left the application and entered Statistics Canada's secure anonymous collection portal, respondents will be asked to complete a short one-time preliminary questionnaire that will collect demographic information that will help Statistics Canada assess what factors could impact well-being. These questions are mostly drawn from standard questions used regularly by Statistics Canada. Some were developed specifically for this survey but were tested by Statistics Canada to ensure that they comply with the high standards of the Agency in regards to clarity, necessity and proportionality.

The one-time preliminary questionnaire includes:

  1. A set of questions that will help ensure survey results are representative of the general population and its sub-groups, as well as allow the linking of survey results to tax information in order to get a fuller picture of what could affect participants' well-being. Linking to a respondent's tax information will be done only with their consent.
    • First and last name
    • Date of birth
    • Number of household members
    • Number of household members 15 years and older
    • Postal code
    • Sex at birth and gender
  2. The following questions that will help further understand whether certain demographics could affect participants' well-being. ·
    • Self-reported Indigenous identity, visible minority, and disability status
    • Language(s) most spoken at home
  3. In light of the continued disruption to Canadians' lives due to the COVID-19 pandemic the following questions will also be asked in order to assess any of its overall impacts on well-being and more accurately contextualize and understand daily responses. This will also serve to create a baseline for comparison with any possible future uses of the app post-pandemic.
    • Impact of COVID-19 on usual daily routine (on a scale ranging from no impact at all to major impact)
    • Impact of COVID-19 on mental health (on a scale ranging from no impact at all to major impact)
    • Impact of COVID-19 on ability to meet financial obligations or essential needs (on a scale ranging from no impact at all to major impact)

Respondents will then receive random notifications between two and five times per day according to their settings preference, during a 30-day period, inviting them to respond to a short questionnaire comprised of 8 questions (respondents can also choose not to receive notifications and can respond at times of their choosing):

  • Five questions asking how happy, relaxed, focused, in control of emotions, and anxious they feel at the moment (on a scale ranging from 0 to 10). The questions invite respondents to think about what they were doing just before opening the Vitali-T-Stat app.
  • One question about where they are, chosen from a pre-determined drop-down menu of generic location options such as at home, at work, outdoors.
  • One question about what they are doing, chosen from a pre-determined drop-down menu of generic activity options such as paid work activities, chores, watching television.
  • One question about who they are with, chosen from a pre-determined drop-down menu of generic relationship options such as on my own, with spouse, pet, children.

Throughout the data collection period, respondents will be able to view a personal dashboard in the mobile app displaying regularly updated graphs of their own cumulative responses to the survey. In addition to improving response rates, the practice of providing respondents with dashboards of their responses in the context of other surveys has shown to be generally appreciated. The graphs only include cumulative averages of the individual's responses to the five questions on how they were feeling, and on their feelings related to what they were doing, where they were and who they were with. They do not contain any individual responses to the survey, or any responses from other individuals. The dashboard graphs are generated on Statistics Canada servers each time a respondent submits answers to the eight short questions. Then an image of the graph is securely transmitted to the app on that respondent's mobile device (see Appendix D) where it can be viewed. The graphs remain stored on Statistics Canada secure servers.

The dashboard graphs are not accessible on screen readers. A note is included in the dashboard description that advises respondents who use these technologies to contact Statistics Canada in order to set up a unique secure Electronic File Transfer (EFT) account for them to receive their dashboard. These respondents will receive an email from Statistics Canada providing them with an account name and a one-time password that they must change at first log on. Once these credentials are established with the respondent, their survey responses as presented in the dashboard can be securely exchanged between Statistics Canada and the respondent.

Reason for supplement

While Statistics Canada's Generic Privacy Impact Assessment (PIA) addresses most of the privacy and security risks related to statistical activities conducted by Statistics Canada, this supplement describes additional measures (see Mitigation factors) being implemented to manage respondent burden associated with the use of the Experience Sampling Method (ESM) by way of the mobile application, and to limit intrusiveness. It also demonstrates the necessity and proportionality related to the collection of this personal information. As is the case with all PIAs, Statistics Canada's privacy framework ensures that elements of privacy protection and privacy controls are documented and applied.

Necessity and Proportionality

The collection and use of personal information for the Experience Sampling Method (ESM) and the Pilot Study on Everyday Well-being can be justified against Statistics Canada's Necessity and Proportionality Framework:

1. Necessity:

The Pilot Study on Everyday Well-Being seeks to fill a gap in quality national and regional estimates of subjective well-being in-the-moment, and complements existing data holdings on subjective well-being. Data on how individuals feel while partaking in particular activities offers the possibility to assess potential impacts of various activities on individuals' well-being, and in the context of this pilot, particularly on the impacts of participating in culture programs. The results can inform governments' decisions regarding publicly-funded cultural and other programs that contribute to Canadians' well-being.

TThis pilot will also assess the viability of using a mobile application as an alternative to diary-based collection. Diary-based collection consists in asking respondents to record detailed information about their everyday lives in a log, diary or journal regarding the activity or experience being studied, for example on their use of time or household spending. When carried out using telephone or web-based collection modes, it creates significant burden for respondents, which can be alleviated through the use of a mobile application that redirects them to Statistics Canada's secure anonymous collection portal.

2. Effectiveness:

The Pilot Study on Everyday Well-being allows for the collection of in-the-moment affect data. This eliminates the need for respondents to remember and report on activities after they have occurred, and the risk of respondents not remembering correctly, thus improving data quality. While data collection occurs over a 30-day period, the short questionnaire length and repeated content will result in a lower cognitive load and burden.

3. Proportionality:

The probabilistic sample to which an invitation letter will be sent is comprised of 50,000 households, representative of existing households in Canada. This sample size was determined based on various demonstrated methodological considerations such as the absence of follow-up for non-respondents, and the coverage limitations of the mobile app, given that not every household has a mobile device that will function with the mobile application. Most importantly, this sample size is necessary to ensure a sufficient number of respondents will provide responses regarding participation in culture activities, which is a key focus of this pilot. The survey design eliminates the need to send follow-up verifications to ensure the correct respondent is participating. In addition, the survey design ensures households easily understand which member is being asked to participate. This approach reduces the number and type of questions that need to be asked, while still enabling Statistics Canada to carry out proper methodological validation and analysis of the pilot results.

Proportionality has also been considered based on data sensitivity and ethics:

  • Sensitivity: While the data do reflect the self-assessed emotional state of individuals at given points in time, it is no more sensitive than other subjective well-being data collected by Statistics Canada, and adheres to appropriate guidelines established by the Organisation for Economic Co-operation and Development (OECD) on measuring subjective well-being. Sensitivity of the data is further mitigated using generic response categories for the location, activity and respondent's companions which prevents the inclusion of identifying information in survey responses.
  • Ethics: This approach reduces response burden compared to retrospective data collection or diary-based collection. The data collection approach is modelled on international studies using the Experience Sampling Method with an app. The collection design provides maximum information and control to the respondent prior to, during, and following their participation in the study. This includes no non-response follow-up, the ability for the respondent to alter or disable numerous parameters, and providing the respondent with their data. Specifically, for the random notifications, the default has been set to the minimum required (two per day) to ensure the methodological integrity of the study, but the respondent is able to fully customize the parameters – including increasing the number of notifications per day, setting the times in a day when they want to receive notifications or disabling the notifications altogether. Additionally, the respondent can remove the app from their device and cease participation in the study at any time. Taken together, these measures ensure the transparency of the data collection process and puts informed control in the hands of respondents.

4. Alternatives:

Collecting in-the-moment data is a data collection methodology that has been in existence for some time but has limitations if done without the use of a mobile application. Alternative ways of contacting respondents and collecting in-the-moment data include either sending them randomly pre-established schedules and asking them to log into Statistics Canada's secure collection infrastructure to complete the survey at those specific times, or calling them at random times to collect the data by phone. These alternatives are inconvenient and more intrusive. Another alternative is to use a diary-based collection method where respondents are asked to think back and report on how they were feeling at certain times throughout the day, in combination with what they were doing, where they were and who they were with at that time. This methodology is burdensome as respondents need to carry the diary with them, and it introduces the risk of them not accurately recalling where they were and how they felt. The information regarding where respondents are could also be collected through sensors on participants' phones such as location, but this is deemed to be disproportionately intrusive. The method being used in this pilot aims to give respondents full control over their participation, to minimize burden, and obtain the most accurate sense of their well-being.

Mitigation factors

While privacy risks are deemed manageable with existing Statistics Canada safeguards associated with its secure collection environment and mobile application, the following additional mitigation measures were implemented to manage respondent burden associated with the use of the Experience Sampling Method (ESM) by way of the mobile application, and to limit intrusiveness:

  • No non-response follow-up with additional letters or telephone calls.
  • Using Statistics Canada's secure anonymous collection portal to directly collect responses. No survey responses are being stored on respondents' mobile devices.
  • Not using data from sensors on mobile devices such as GPS.
  • Using drop-down menus with generic response categories to eliminate the possibility of respondents including personally-identifying or sensitive data.
  • The ability for the respondent to configure their notification settings at any time to limit when they are eligible to receive notifications.
  • The ability for respondents to opt out of the survey at any time.
  • The ability for respondents to uninstall the app from their mobile device at any time.
  • The cessation of notifications after four days of inactivity, even if notification settings are not modified.
  • Respondents' dashboard graphs are only produced and stored on Statistics Canada's secure servers, and securely transmitted to the app on the individual respondent's mobile device where it can be viewed. They only include the respondent's own personal cumulative responses to the survey.
  • The requirement of password protection on the mobile application to prevent unauthorized access and viewing of respondent's dashboard graphs.

The questions pertaining to the impact of COVID-19 on mental health and on the ability to meet financial obligations or essential needs could be considered sensitive and could lead some respondents to experience various levels of distress. The overall risk of harm to the survey respondents has been deemed manageable with existing Statistics Canada safeguards as well as with the following measures:

  • The questions are formulated for response on a scale range.
  • An FAQ has been developed to respond to this concern, informing respondents where they can turn to for help if they feel distress.

Conclusion

This assessment concludes that, with the existing Statistics Canada safeguards and additional mitigation factors listed above, any remaining risks are such that Statistics Canada is prepared to accept and manage the risk.

Formal approval

This Supplementary Privacy Impact Assessment has been reviewed and recommended for approval by Statistics Canada's Chief Privacy Officer, Director General for Modern Statistical Methods and Data Science, and Assistant Chief Statistician for Social, Health and Labour Statistics.

The Chief Statistician of Canada has the authority for section 10 of the Privacy Act for Statistics Canada, and is responsible for the Agency's operations, including the program area mentioned in this Supplementary Privacy Impact Assessment.

This Privacy Impact Assessment has been approved by the Chief Statistician of Canada.

Appendix A – Invitation Letter

This is provided as an example; the version sent to respondents might be slightly different.

Dear household member:

Your household has been selected to participate in the Pilot Study on Everyday Well-being, an innovative pilot study that uses Statistics Canada's Vitali-T-Stat app to ask questions about your emotions throughout the day.

Your participation is important

This pilot study asks Canadians in-the-moment questions about their activities and feelings. Our goal is to gain a better understanding of the factors that influence well-being, particularly arts and culture activities, which are the main focus of this pilot. This initiative is in collaboration with Canada Council for the Arts and Canadian Heritage. The data will provide insight on the connections between activities and well-being, and could be used to develop programs that enhance people's lives.

Although voluntary, your participation is appreciated and will help ensure we gather accurate information about the well-being of Canadians.

Who from your household should complete this study?

  • If you are the only person in your household who is 15 years of age or older, you have been selected to participate in the study.
  • If your household has two members 15 years of age or older, the older member has been selected.
  • If your household has three or more members 15 years of age or older, list those members in order of oldest to youngest. The second person on the list has been selected.
    • 1.
    • 2.
    • 3.

Download the app to get started!

  • Visit the Google Play or App store, search for Vitali-T-Stat by Statistics Canada and download the app onto your mobile device (Android or Apple).
  • Open the app – read the Getting Started instructions, accept the Terms and Conditions, create a password and customize your notifications.
  • Click START and answer the first questionnaire. You will be asked if you received an invitation from Statistics Canada. Click YES and enter the code provided in this invitation letter (found in the box at the top right) then continue participating.

After you set up the app, for the next 30 days you'll receive two notifications daily to answer a few questions about what you are doing and how you are feeling in that moment. If you like, you can increase the notifications up to five per day.

Your information is confidential

This survey is conducted under the authority of the Statistics Act, which ensures that the information you provide will be kept confidential, and used only for statistical and research purposes.

For general enquiries and technical assistance

Visit Pilot Study on Everyday Well-Being, or contact us Monday to Friday (except holidays), from 8:00 a.m. to 7:00 p.m. (Eastern Time):

*If you use an operator-assisted relay service, you can call us during regular business hours. You do not need to authorize the operator to contact us.

Thank you,

Appendix B – Brochure

This is provided as an example; the version sent to respondents may be slightly different.

Pilot Study on Everyday Well-Being
Pilot Study on Everyday Well-being

PILOT STUDY ON EVERYDAY WELL-BEING
It's easy to participate – just follow these steps
INSTALL THE APP
Search for STATCAN ATTITUDE by Statistics Canada on your APP STORE. Follow the prompts.
TELL US ABOUT YOURSELF
Click START, enter your identification code (found in the letter) and answer a few questions (only asked once).
NEXT STEPS
You will receive NOTIFICATIONS each day to complete well-being checks. With each notification, LOG IN to the app and select START to answer simple questions.
YOUR RESULTS
Select RESULTS to review graphs visualizing YOUR WELL_BEING!
Your data will be safe. Your privacy will be respected. Your responses will remain anonymous. For more information on how Statistics Canada protects your privacy and anonymity, visit:
Security
For more information: Pilot Study on Everyday Well-Being
Contact us: 1 877 949 9492 (TTY: 1 800 363 7629) / infostats@canada.ca

Appendix C – Targeted Crowdsourcing Invitation

This is provided as an example; the version sent to respondents may be slightly different.

SUBJECT/OBJET: Invitation to participate in Statistic Canada's app-based project: Pilot Study on Everyday Well-being / (Le français suit.)

Dear xxx:

Your household is being invited to participate in the Pilot Study on Everyday Well-being,an innovative pilot study that uses Statistics Canada's Vitali-T-Statapp to ask questions about your emotions throughout the day.

Your participation is important

This pilot study asks Canadians in-the-moment questions about their activities and feelings. Our goal is to gain a better understanding of the factors that influence well-being, particularly arts and culture activities, which are the main focus of this pilot. This initiative is in collaboration with Canada Council for the Arts and Canadian Heritage. The data will provide insight on the connections between activities and well-being, and could be used to develop programs that enhance people's lives.

Although voluntary, your participation is appreciated and will help ensure we gather accurate information about the well-being of Canadians.

Who from your household should complete this study?

  • If you are the only person in your household who is 15 years of age or older, you have been selected to participate in the study.
  • If your household has two members 15 years of age or older, the older member has been selected.
  • If your household has three or more members 15 years of age or older, list those members in order of oldest to youngest. The second person on the list has been selected.
    • 1.
    • 2.
    • 3.

Download the app to get started!

  • Visit the Google Play or App store, search for Vitali-T-Stat by Statistics Canada and download the app onto your mobile device (Android or Apple).
  • Open the app – read the Getting Started instructions, accept the Terms and Conditions, create a password and customize your notifications.
  • Click START and answer the first questionnaire. You will be asked if you received an invitation from Statistics Canada. Click YES and enter the code provided in this invitation letter (found in the box at the top right) then continue participating.

After you set up the app, for the next 30 days you'll receive two notifications daily to answer a few questions about what you are doing and how you are feeling in that moment. If you like, you can increase the notifications up to five per day.

Your information is confidential

This survey is conducted under the authority of the Statistics Act, which ensures that the information you provide will be kept confidential, and used only for statistical and research purposes.

For general enquiries and technical assistance

Visit Pilot Study on Everyday Well-Being, or contact us Monday to Friday (except holidays), from 8:00 a.m. to 7:00 p.m. (Eastern Time):

*If you use an operator-assisted relay service, you can call us during regular business hours. You do not need to authorize the operator to contact us.
Thank you,

Signature

Appendix D – Screenshots of respondent dashboard

Your feelings: a snapshot
Your feelings: a snapshot

Graph showing average on scale of 1 to 10
Happy
Relaxed
Focused
In control of your emotions
Anxious

Your feelings: by location
Your feelings: by location

Graph showing average rating on scale of 1 to 10 of
How Happy, Relaxed, Focused, In control of your emotions, Anxious
When At home or own property, Away on business, Outdoors

Your feelings: alone or with others
Your feelings: alone or with others

Graph showing average rating on scale of 1 to 10 of
How Happy, Relaxed, Focused, In control of your emotions, Anxious
When With friends, With family, While alone

Your feelings: by activity
Your feelings: by activity

Graph showing average rating on scale of 1 to 10 of
How Happy, Relaxed, Focused, In control of your emotions, Anxious
When doing Media Consumption, Personal Care, Work and school

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